Why is this important? When it comes to typography, hierarchy is key. That's why it's important to choose a primary font, a secondary font and an optional accent font for your website. By taking the time to establish a hierarchy of fonts, you can create a visually appealing and easy-to-navigate website.
Your primary font should be the most visible one and should be used on the headers of your website. This is the font that will be most associated with your brand, even though it will be used the least throughout your site.
Your secondary font will be used across the bulk of your written website content. This includes paragraphs, descriptions, blog articles and more. Make sure the font you choose is easy to read and understand.
Finally, your accent font is one that you'll only use for a very specific purpose, usually for calls-to-action, or buttons.
By taking the time to establish a hierarchy of fonts, you can create a visually appealing and easy-to-navigate website.
This originally appeared on our instagram. View the post here: